As demonstrated by the results of the AALL member survey, many librarians have questions or would like greater knowledge regarding copyright, especially as it intersects with risk management. Librarians are often tasked with putting together marketing materials - from a brochure to a bookmark, to the front page of a library or firm website. It is tempting to just go to the internet, find a good image and use it in whatever manner is desired. However, photographs and images on the internet are not necessarily free to be used at all, let alone to advertise a library's collection or a law firm's services. This session will educate librarians about the legal issues surrounding photographs and images generally, as well as those found on the internet specifically.

Takeaway 1: Participants will be able to identify at least three key factors used to determine if an image can be freely used in library marketing or other materials (including those used by firms in court or other litigation scenarios), or if copyright or other restrictions apply.

Takeaway 2: Participants will discover free web resources where they can obtain free images suitable for use in marketing and other materials.

Takeaway 3: Participants will be able to articulate to others why a particular image may or may not be free to use and where to look for more information, if needed.

Who should attend: Information professionals who create marketing materials or who encounter the use of photographs when performing their job duties

Track(s): Information Technology