This program will be webcast live from Seattle - click to view.
As demonstrated by the results of the AALL member survey, many librarians have questions or would like greater knowledge regarding copyright, especially as it intersects with risk management. Librarians are often tasked with putting together marketing materials - from a brochure to a bookmark, to the front page of a library or firm website. It is tempting to just go to the internet, find a good image and use it in whatever manner is desired. However, photographs and images on the internet are not necessarily free to be used at all, let alone to advertise a library's collection or a law firm's services. This session will educate librarians about the legal issues surrounding photographs and images generally, as well as those found on the internet specifically.
Takeaway 1: Participants will be able to identify at least three key factors used to determine if an image can be freely used in library marketing or other materials (including those used by firms in court or other litigation scenarios), or if copyright or other restrictions apply.
Takeaway 2: Participants will discover free web resources where they can obtain free images suitable for use in marketing and other materials.
Takeaway 3: Participants will be able to articulate to others why a particular image may or may not be free to use and where to look for more information, if needed.
Who should attend: Information professionals who create marketing materials or who encounter the use of photographs when performing their job duties
Track(s): Information Technology
Associate Dean for Library and Information Resources, California Western School of Law
E. Russell Tarleton
Russ Tarleton has assisted clients in the procurement and enforcement of patents, trademarks, and copyrights for over twenty years. He received a B.Sc. in Aeronautics (cum laude) from Utah State University (1982) and was awarded his J.D. by the University of Utah (1986). He received his Masters Degree in Electrical Engineering from the University of Washington (1998).
Russ has represented individuals and companies involved in promoting works of artistic expression. This includes obtaining Copyright registration, licensing of rights in various media, and enforcing copyrights in the federal courts. Recently he argued before the Fifth Circuit Court of Appeals, which upheld dismissal of a trademark case in his client’s favor. Before attending law school, Russ worked as a court reporter in federal and state court and as a technician with National Semiconductor maintaining microchip manufacturing equipment.
Russ is a member of the Utah State Bar (1992), the Washington State Bar (1987), and is registered to practice before the U.S. Patent and Trademark Office.
His professional memberships include the American Bar Association, the American Intellectual Property Law Association, and the Washington State Patent Law Association. He contributes to his community through volunteer work, including 5+ years as a Scoutmaster and Asst Scoutmaster, with Habitat for Humanity (Cambodia in 2010), and teaching at Cambodian Children’s Fund facilities in Phnom Penh (2011).