Libraries are increasingly facing the need to advocate for themselves, and part of that advocacy involves marketing. Many don't have the time or mental space to focus on this task during the normal work week. This workshop will provide participants with a concentrated forum for working on marketing the library at their institution. The workshop will walk the participants through the steps necessary to create a marketing campaign and send them home with a marketing plan, a design concept, and some software ideas and skills. They will have a day to develop a campaign to address the unique needs of their library and to develop a plan to advocate for themselves within their institution.
Workshop attendees are strongly encouraged to bring their own laptops in order to save their work.
Takeaway 1: Participants will create a marketing campaign for the upcoming year.
Takeaway 2: Participants will develop concrete design ideas for their marketing campaign.
Takeaway 3: Participants gain exposure to several different software programs used by librarians to design marketing content.
Who should attend: Librarians who are responsible for selling the library to the decision makers in their institution
Track(s): Library Management
Registration fee includes: program, continental breakfast, and an afternoon snack.
AALL members: $200.00