As competition for legal business grows, the need for fast and germane business and competitive intelligence is more important than ever. With the mass of data and tools available, as well as shifting trends of interest and choice of instruments, delivery and content can often prove a challenge for the information professional. Strategic alliances, fresh approaches, and mashups of skills are needed to deliver the best product in the new legal landscape. This panel session will include examples of how information professionals have used different technologies, department alliances, and creative strategies to deliver the business and competitive intelligence sought by their clients.
Takeaway 1: Participants will learn about tools and strategies they can apply to their own business and competitive intelligence projects.
Takeaway 2: Participants will gain insights on how strategic alliances can improve competitive intelligence and business intelligence products.
Takeaway 3: Participants will examine various practical and innovative responses to the challenges of harvesting and disseminating business and competitive intelligence.
Who should attend: Any practice or information specialist interested in learning from real-life success stories surrounding the delivery of business and competitive intelligence products
Track(s): Reference, Research and Client Services; Information Technology
Barbara Holt has served as Director of Library and Research Services at Perkins Coie LLP since 1999. She received her MLS from the University of Washington in 1975, and prior to joining Perkins Coie, managed the library of a mid-sized law firm, and managed records, conflicts and library at an Amlaw 200 firm. She has participated in AALL and LLOPS (Law Librarians of Puget Sound) activities throughout her career.
Kathy Skinner is the Director of Research Services at Morrison & Foerster LLP, a global law firm with 1100 attorneys and 16 offices. Kathy has been at Morrison & Foerster for 10 years. In her role, Kathy leads 24 Research Services team members who collaborate across time zones to provide research, training, and access to information resources to meet client and firm needs. Kathy's team is also responsible for Morrison & Foerster's Competitive Intelligence research function. The Morrison & Foerster Research Services team reports to the marketing department, and the groups collaborate closely on projects and initiatives.
Kathy received her A.B. and M.L.I.S. from the University of California at Berkeley. She has presented at AALL, PLL, SLA, PLI, NOCALL, and ACLEA conferences and she speaks regularly in law schools about legal research in the law firm setting. She can be contacted at firstname.lastname@example.org.
Catherine Whitney has more than 15 years of experience as a librarian in private law firms, both as a solo librarian and as a reference librarian focusing on corporate and securities research. She currently works as a Research Librarian for Greenberg Traurig LLP in Houston, Texas. Catherine also has 7 years of experience as an account manager and trainer with Thomson Reuters (within Westlaw Business and its predecessor company, Global Securities Information, Inc./LivEdgar). She has a strong commitment to customer service and education. She enjoys developing and presenting projects and programs, and has experience with competitive intelligence research, library marketing, and e-newsletter development. Educational background: Bachelor's degree from Baylor University in music, MLIS degree from the University of North Texas, attended Clare College, Cambridge University, and the University of Houston Law Center.
Marlene Gebauer is the Director of the Research Center at Greenberg Traurig (www.gtlaw.com). Previously a practicing lawyer, Marlene has worked as a law librarian for 15 years. Increasingly, her role revolves around knowledge management projects such as strategic purchasing, product and service creation, competitive and business intelligence and guided research. Marlene received her BA from Syracuse University, her MLIS from Rutgers, the State University of New Jersey and her JD from Case Western University School of Law. She can be found on LinkedIn at http://www.linkedin.com/in/marlenegebauer
Elizabeth Bevins is Competitive Intelligence Manager at Perkins Coie LLP. She researches clients, prospects, industries and practices and provides strategic advice and comprehensive intelligence reports to support attorneys’ business development efforts. Ms. Bevins was also a business development manager at the firm, providing marketing counsel to a number of practice and industry groups. Her previous positions were in the health care and television news industries. She earned an M.B.A. and two Bachelor’s degrees from the University of Washington.